My name is Matthew Adeiza, a PhD candidate in the Department of Communication at the University of Washington in Seattle, where I study the impact of digital media on political campaigning in Sub-Saharan Africa. Particularly, I am interested in why and how campaigns adopt/adapt digital media, and how they affect the campaigns and their relationships with voters. Essentially, my research is an investigation of campaign innovation and the implications for a multi-ethnic society.

I employ a multi-method, cross-national approach to studying the relationship between digital media and democracy consolidation in Sub-Saharan Africa.  My advisors are Profs. Philip Howard, (Internet Studies, University of Oxford) and Matthew Powers (Communication, University of Washington), and my doctoral committee members are Profs. Kirsten Foot (Communication, University of Washington) and James Long (Political Science, University of Washington).

I enjoy traveling, hiking, biking, playing soccer, and board games.

The easiest way to contact me and get a timely response is via email: adeizam (at) uw.edu.


Education History
University of Washington, United StatesJune 2018Expected: PhD Communication

Dissertation: study of how presidential campaigns use digital media for internal organization and voter mobilization.

Foster Business School, UW, United StatesJune 2018Expected: Technology Entrepreneurship Certificate

Program exposes students to some of the best practices in starting and growing a business across different industries.

University of Washington, United StatesMarch 2016MA Communication

Thesis: study of how local campaigns use digital media for political mobilization.

University of Oxford, United KingdomJune 2012MSc African Studies

Thesis: study of how young people in new democracies use digital media for political mobilization.

University of Jos, NigeriaJune 2010BA Mass Communication

Program focuses on a wide range of communication professions including public relations, journalism (broadcast, print, and online), and information management.

Work Experience
Graduate Teaching Associate, Department of Communication2016 - PresentUniversity of Washington, Seattle

These are courses I assist professors to teach.

  • Introduction to Communication (Winter 2018)
  • Mass Media Law (Autumn 2017)
  • Mass Media Law (Spring 2017)
  • Intellectual Foundations of American Journalism (Winter 2017)
  • International Media Images (Spring 2016)
Graduate Teaching Assistant, Department of Communication2013 - 2016University of Washington, Seattle

These are courses I assisted professors to teach.

  • Introduction to Communication (Winter 2016)
  • Introduction to Communication II (Autumn 2015)
  • Public Debate (Spring 2015)
  • Introduction to Communication (Winter 2015)
  • Qualitative Research Methods (Autumn 2014)
  • Introduction to Public Speaking (Spring 2014)
  • Introduction to Communication (Autumn 2013)
Instructor of Record, Department of CommunicationSummer 2015, 2016University of Washington, Seattle

These are courses I exclusively designed and taught.

  • Introduction to Communication (Summer 2016)
  • Navigating Information Systems (Summer 2015)


User Experience Research Intern, AirbnbJune 2017 - September 2017San Francisco, United States
Project Manager, Digital Activism Research Project2013 - 2017University of Washington, United States
Nigeria Lead Researcher, User Research Lab2012 - 2013Leuphana University, Germany/Lagos, Nigeria
Nigeria Product Researcher, Canadean Group2012 - 2013Nigeria/UK
Founder and Managing Editor, Scholars Hub Africa2011 - 2017Lagos, Nigeria
Work Experience, BBC World Service for Africa2012London, UK
Editor/Webmaster, Oxford Media Society2011-2012Oxford, UK
Fellowships, Grants, and Awards


Chester Fritz International Research and Study Fellowship, University of Washington Graduate School

Peter Clarke Research Grant, Department of Communication, University of Washington


Mortar Board Jones Campbell Scholarship, University of Washington


Visiting Predoctoral Fellowship, School of Public Policy, Central European University, Budapest

Travel Grant, Graduate and Professional Student Senate, University of Washington

Ottenberg-Winans Fellowship, Jackson School of International Studies, University of Washington

Research Grant, Department of Communication, University of Washington Joint Faculty Research Grant with Prof. Philip Howard, University of Washington


Fieldwork Research Grant, University of Oxford


Eni Scholarship, St. Antony’s College, University of Oxford

Sample Coursework

Here is a sample of relevant courses I have taken at the University of Washington.

Core PhD

  • R Programming
  • Fieldwork Research
  • Methods of Inquiry
  • Introduction to Statistics
  • Advanced Statistical Methods in Communication
  • Science, Technology, and Public Policy
  • Political Communication
  • Theories of Technology and Society
  • Communication Theory
  • Technology and Development in Africa
  • Liberation Technology

Technology Entrepreneurship

  • Foundations of Entrepreneurship
  • Entrepreneurial Strategy
  • Entrepreneurial Finance
  • Venture Capital
  • Business Plan Practicuum
  • Entrepreneurial Marketing

A bit of fun 🙂

  • Folk Dance
  • Zumba
Scholarly/Professional Memberships
  • American Political Science Association (APSA)
  • International Communication Association (ICA)
  • International Political Science Association (IPSA)
  • User Experience Professsionals Association (UXPA)